Adidas launch new Adistars website which is aimed at 13 – 19 year olds and helps them set up fun sporting challenges, with rewards for sustained activity at St Margarets C.E High School on Thursday 23rd September. The School Sports Ambassadors Callum Taylor and Jamie Hilton gave more information on the programme in a special assembly with support from surprise guests England & Liverpool FC captain Steven Gerrard and Paralympic bronze medallist John McFall.
The concept sounds interesting, transcending football and going into other sports as well. Adidas says that “adiStars is a unique digitally based sports challenge that taps into popular gaming culture and encourages the teenage (13-19 year old) audience to participate in sustained sporting activity to win unbelievable rewards. The site encourages young people to connect with each other through sporting missions. Built with the input of young people to be tailored for young people, the missions on adiStars range from testing your skills at basketball, football and tennis, to running, hockey and weight-lifting”